Optimize promotions to improve traffic, conversation rates and marginsby 5%
We merge historical click-stream data along with CRM data to understand customer profiles and build statistical models that help create A/B tests. With experimental design, the optimal combination of parameters is recommended that boost traffic, conversation rates and revenue. With the newly developed promotion strategy, the retailer can improve their KPIs (visits, bounce rates, conversation rates, revenue) by at least 5% with the same budget.